An apparatus and a method by a terminal in a wireless communication system are provided. The method includes transmitting first information including a public land mobile network identifier (PLMN ID) for a sponsored service, to a first server operated by a service provider, receiving, in response to the first information, second information including a token related to the sponsored service from the first server, transmitting third information requesting the sponsored service based on the token to a second server operated by a network operator corresponding to the PLMN ID, and receiving authentication information from the second server.