Managing instant message delivery may include receiving, using a processor, an instant message, wherein the instant message is directed to a recipient, and responsive to receiving the instant message, determining, using the processor, a user profile for the recipient and an activity level of a client device of the recipient. The user profile may specify rules for delivering instant messages to the recipient from users. Responsive to receiving the instant message, a delivery policy for the instant message may be determined using the processor according to the user profile of the recipient and the activity level of the client device. The instant message may be sent to the client device of the recipient according to the delivery policy using the processor.