A developing device includes a toner bearer to rotate while bearing toner and a toner regulator including a bend on a free end side. The bend is disposed in contact with a surface of the toner bearer and defines a regulation nip to adjust an amount of the toner on the toner bearer. The toner regulator further includes an area having a water contact angle greater than or equal to 70 degrees. The area having the water contact angle includes, at least, a downstream end of the bend in a rotation direction of the toner bearer.