A spark plug includes an insulator made of an alumina sintered body containing Al2O3 as a principal component and additional components including; an Si component, a Ba component, an Mg component, a Ca component, an Sr component, and a rare earth element component. When the additional components are expressed as oxides including RSiO2, RBaO, RMgO, RCaO, RSrO, and RRE2O3, contents (mass %) of the sub-component satisfy expressions (1) to (6) as follows: (1) 1.0≦RSiO2≦5.0; (2) 0.5≦RBaO≦5.0; (3) 0≦RMgO≦0.18; (4) 0≦RMgO/RBaO≦0.36; (5) 0.3≦(RMgO+RCaO+RSiO)≦1.8; and (6) 0≦RRE2O3≦0.1.