A method for dynamically assembling a mobile application includes the steps of: (i) receiving, from a user, a request for a mobile application comprising at least one parameter; (ii) searching a profile database for a profile associated with the user; (iii) retrieving, from any identified profiles, a characteristic of the user; (iv) identifying a plurality of artifacts in a database of artifacts, wherein the plurality of artifacts are associated with the at least one parameter; (v) assembling the identified plurality of artifacts into a mobile application installable file; (vi) making the installable file available to the user.