A flexible package includes a seal region and a concealed graphics panel. The seal region includes an unsealed area disposed between a first seal portion and a second seal portion. The concealed graphics panel is located substantially within the unsealed area of the seal region where it is not visible until the flexible package is opened. The configuration of the seal region and related location of the concealed graphics panel provides for a concealed graphics panel space that is separate from the product storage space at least when the flexible package is closed. The flexible package may be formed from simple film structures.