Disclosed are systems and methods for improving interactions between servers in a messaging system supported by or configured with content providing servers or platforms. The disclosed systems interact to filter data across platforms, which data can be used to improve the contextual quality of data used in processing interactions between or among processors in such systems. The disclosed computer systems and methods enable the communication of contextually relevant Hypertext Markup Language (HTML) content to a user's inbox. Such messages are native to a communication platform, application or service associated with the user's inbox. Such messages can be selected for delivery to a user based on the user's profile data, behavioral information, a user's geographic location, demographic information, a time period, and the like.