发明申请
US20160247193A1 SYSTEM AND METHOD OF DYNAMICALLY TARGETING INFORMATION TO PRODUCT USERS
审中-公开
动态地向产品用户发送信息的系统和方法
- 专利标题： SYSTEM AND METHOD OF DYNAMICALLY TARGETING INFORMATION TO PRODUCT USERS
- 专利标题（中）： 动态地向产品用户发送信息的系统和方法
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申请号： US14802834申请日： 2015-07-17
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公开(公告)号： US20160247193A1公开(公告)日： 2016-08-25
- 发明人: David Altfeder , Jason Drew Peek
- 申请人： TROY GROUP, INC.
- 主分类号： G06Q30/02
- IPC分类号： G06Q30/02 ; H04L29/08
摘要：
A computer-based system and method are provided for targeting advertisement to a user of a product based on interests of the user. The system includes a first computer-based device that operates a rule-defining software for receiving rule-defining data. A web server stores rules in a database based on the rule-defining data. A second computer-based device detects a product identifier and operates a web browser for displaying a webpage based on the product identifier. The web server determines product data based on the product identifier and retrieves or determines user interest data corresponding to interests of the user. The web server applies one or more of the stored rules to the product data and the user interest data, and modifies at least a page part of the webpage.
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