A display apparatus includes a display unit projecting an image to a light transmissive display member, and the display apparatus forms a virtual image of the image projected by the display unit on an opposite side to a user side. The display unit is configured to accommodate a display device displaying the image and a projection optical system that projects the image displayed on the display device to the display member in a housing. The projection optical system includes a first reflecting member disposed on a display device side and a second reflecting member disposed on an opening side in an optical path extending from the display device. A reflection surface of the first reflecting member reflecting the image displayed on the display device has a convex shape, and a reflection surface of the second reflecting member projecting the image to the display member has a concave shape.