A location of a network user computing device is determined relative to a location of a point of interest. If the user device is determined to be stationary, the user device is monitored for movement, the movement resulting in re-determining the location of the user device relative to a location of the point of interest. If the user device is determined to be moving, the velocity of the user device is matched with a predetermined velocity, and a preliminary estimated time of arrival to the point of interest is determined based on the predetermined velocity matched to the user device. At a later time that is based on a function of the preliminary estimated time of arrival, an estimated time of arrival to the point of interest is verified based on the predetermined velocity matched to the user device.