Computer-readable storage media, computing apparatuses and methods associated with persistent memory are discussed herein. In embodiments, a computing apparatus may include one or more processors, along with a plurality of persistent storage modules that may be coupled with the one or more processors. The computing apparatus may further include system software, to be operated by the one or more processors, to receive volatile memory allocation requests and persistent storage allocation requests from one or more applications that may be executed by the one or more processors. The system software may then dynamically allocate memory pages of the persistent storage modules as: volatile type memory pages, in response to the volatile memory allocation requests, and persistent type memory pages, in response to the persistent storage allocation requests. Other embodiments may be described and/or claimed.