Apparatuses and methods for depositing a substance onto the surface of an article are disclosed, including apparatuses and methods of directly printing on and/or decorating three-dimensional articles, as well as the articles that have a substance thereon (such as printing) and/or are decorated thereby. In some cases, the apparatuses and methods involve providing a decorative effect on an article with a decorating device, and creating a re-circulating relative motion between at least one article and a substance deposition device. In some embodiments, the articles can be conveyed in a closed loop path past one or more substance deposition devices. The articles can be conveyed past the substance deposition device(s) one or more times, and during each pass by the substance deposition device(s), a portion of a predetermined pattern may be applied to the articles by the substance deposition device(s).