The present invention provides an information recommendation method and apparatus in a social media. An off-line procedure includes: determining a point of interest of a target user; selecting information related to the point of interest as an annotated corpus; and training an interest classification model of the target user by using the annotated corpus as a training sample. An on-line procedure includes: inputting to-be-recommended information to the interest classification model of the target user, so as to determine whether the to-be-recommended information tallies with an interest of the target user; and if the to-be-recommended information tallies with the interest of the target user, recommending the to-be-recommended information to the target user. According to the present invention, an effect of information recommendation in a social media can be improved.