Systems and methods for deploying and employing policies for wireless traffic optimization in a wireless network based on hierarchies are disclosed. One embodiment includes deploying a global policy set of the policies for wireless traffic optimization among mobile devices in the wireless network and deploying a first policy set of the policies among a first subset of mobile devices among the mobile devices. In one embodiment, the first subset of mobile devices meet a device-based criteria including one or more of, device type, device platform, or device model and any policy of the first policy set overwrites any policy of the global policy set in case of conflict when deployed on any of the first subset of mobile devices.