This disclosure provides systems, methods and apparatus for selecting display operation modes for displaying content on a display device. The display device can utilize user selectable display operation modes for displaying content. Various display operation modes, based on various values of display parameters such as frame rate, color bit depth, maximum brightness level, color gamut, percentages of color gamut, white point, gamma, and the number of subframes or bit-planes per image frame can be presented, for example, to a user, for selection using a user interface. The user interface can be capable of providing the ability to select global display operation modes for all applications running on the display device or to assign display operation modes in-focus applications running on the display device. In some implementations, the display device can automatically select the appropriate display operation mode based, at least, on the content being displayed.