Invention Application
US20150324271A1 METHOD AND SYSTEM FOR MEASURING USER ENGAGEMENT WITH CONTENT ITEMS 审中-公开
用于内容项目测量用户参与的方法和系统

  • Patent Title: METHOD AND SYSTEM FOR MEASURING USER ENGAGEMENT WITH CONTENT ITEMS
  • Patent Title (中): 用于内容项目测量用户参与的方法和系统
  • Application No.: US14270950
    Application Date: 2014-05-06
  • Publication No.: US20150324271A1
    Publication Date: 2015-11-12
  • Inventor: Alyssa GlassXing Yi
  • Applicant: Yahoo! Inc.
  • Applicant Address: US CA Sunnyvale
  • Assignee: Yahoo! Inc.
  • Current Assignee: Yahoo! Inc.
  • Current Assignee Address: US CA Sunnyvale
  • Main IPC: G06F11/34
  • IPC: G06F11/34 G06F3/0482 G06F17/30
METHOD AND SYSTEM FOR MEASURING USER ENGAGEMENT WITH CONTENT ITEMS
Abstract:
Method, system, and programs for measuring user engagement with content items. In one example, a query is received. A set of content items related to the query is obtained. A presentation of at least one content item of the set of content items is provided on a user interface. A user activity related to the at least one content item is determined. An amount of time between a time at which the presentation of the at least one content item is provided on the user interface and a time at which the user activity occurred is determined. A score associated with the content item is determined based on the amount of time. Information related to user engagement with the set of content items is generated based on the score.
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