Methods, program products and systems to assign photographers on an event invite and automate requesting, uploading and sharing of the event's photos/videos are described here. The solution would allow to assign photographers for an event using the event's invite itself, indirectly triggering the auto-creation of a new photo/video album and allowing the photographer invitees to upload their photos/videos for the event, either real-time or manually at a later time. Thereafter, once an event is complete, the event's photo/video album would be either automatically or manually shared with the event's guests depending upon the preferences set by the event's owner.