The examples of the present disclosure disclose a direct search method and apparatus to facilitate the user to search an object rapidly, thus improving the search efficiency. The method comprises: obtaining an inputted search keyword; performing search according to the search keyword and displaying search results of the search on a search interface corresponding to the search classifications; and after receiving an operation for a certain search result in the search results via the search interface corresponding to the search classifications, directly accessing content corresponding to the certain search result. And the method provided by the examples of the present disclosure may position a search object of a user precisely, reducing the interference by useless information, searching the content that the user actually needs and improving the search efficiency under massive information.