The disclosure includes a system and method for providing determined content to users. The system includes a social network engine, an affinity module, an optimization module and a content determination module. The social network engine receives registration data from a first user. The affinity module determines one or more affinities between the first user and one or more second users. The optimization module optimizes a content type for the first user. The content determination module determines content of the optimized content type published by the one or more second users and combines the determined content to generate a post based on the one or more affinities. The content determination module provides the post to the first user.