发明申请
US20150220999A1 METHOD AND SYSTEM TO DYNAMICALLY ADJUST OFFER SPEND THRESHOLDS AND PERSONALIZE OFFER CRITERIA SPECIFIC TO INDIVIDUAL USERS
审中-公开
方法和系统动态调整发送阈值和个性化提供特定个人用户的标准
- 专利标题： METHOD AND SYSTEM TO DYNAMICALLY ADJUST OFFER SPEND THRESHOLDS AND PERSONALIZE OFFER CRITERIA SPECIFIC TO INDIVIDUAL USERS
- 专利标题（中）： 方法和系统动态调整发送阈值和个性化提供特定个人用户的标准
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申请号： US14637150申请日： 2015-03-03
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公开(公告)号： US20150220999A1公开(公告)日： 2015-08-06
- 发明人: John Michael Thornton , Kaushal Kurapati , Abhijith Ramesh Kashyap
- 申请人： Truaxis, Inc.
- 主分类号： G06Q30/02
- IPC分类号： G06Q30/02
摘要：
A system and method of targeting users with a reward, offer, or incentive may include selecting at least one reward, offer, or incentive to present to a user by applying at least one rule, restriction, or filter dictated by a merchant to the set to be provided to the user, applying at least one rule, restriction, or filter dictated by a financial institution to the set, and applying a filter to the set to obtain those rewards, offers, or incentives with the highest likelihood of being accepted by the user. At least one parameter of the at least one reward, offer, or incentive is adjusted prior to presentation to the user based on a spending trajectory, user propensity model, user profile information or segmentation criteria, or campaign goal.
公开/授权文献
- US2615084A Signal assembly 公开/授权日：1952-10-21
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