A profile for making channel letters is disclosed. The profile can have a rule having a top edge, a bottom edge, a first surface, and a protective coating. The top edge and the bottom edge can be separated by a profile height. The first surface can describe an interior surface of a completed channel letter. The profile can also have a first rib bonded to the first surface with an adhesive. The first rib can be disposed parallel to a profile axis and separated from the top edge by a face plate thickness. The first rib can be configured to receive one or more cuts allowing the profile to bend and form the channel letter. The profile can be made by bonding the first rib to the rule using an adhesive.