A system and method for providing automatic voice recognition and voice response product location information in a store while using a personal mobile phone or any phone connected to a telecommunications or data communications network such as and including the Internet and an automatic speech recognition system. The system 403 & 404 asks a user and/or customer 300 a series of automated questions to help the user and/or customer 300 locate products in stores. In the embodiment of the invention, the user and/or customer 300 only needs to dial the toll free or dial in number 302 from any phone to use the system in order to receive the requested product location information or other available information by the automated response system. This invention creates the product location assistance (PLA) system to be used in locating products in stores, creating new efficiencies in customer service for retailers, businesses and organizations.