Banks, as well as a plurality of recess-shaped cells defined by the banks, are provided in an image section formed in a gravure printing plate. A projecting portion is provided in each of the cells so as to protrude from a part of the base surface of that cell. The projecting portions are in positions distanced from the banks. Like the banks, the projecting portions can serve as starting points for the transfer of a printing paste. Accordingly, printing paste that would, in the case where the projecting portions are not provided, remain in the bases of the cells is transferred to the printing target material via the projecting portions, which increases the transfer efficiency. As a result, a paste film that is smooth and has the required thickness can be printed.