Based on the type of media consumed and when it is accessed, it is possible to identify times during which a particular user will likely be more receptive to particular types of related content. Aspects of the present disclosure, describe implementations that are configured to monitor media exposure and consumption of particular individuals using, for example, client device such as a smart phone, a tablet computer, or the like utilized primarily by one respective user. In some implementations, related content is then provided to a particular user when that user is more likely to be responsive to the related content based on media exposure and consumption patterns derived from usage patterns of the respective client device