Data is formatted based at least in part upon attributes associated with such data. Data attributes can be related to a number of various factors in a data driven architecture such as the source of the data, the data subscriber and the path employed to convey the data from the source to the subscriber. In addition, data formatting can employ various levels of complexity and data presentation can vary dependent on various factors such as display device and user to which the data is presented. For example, the format of the data can refer to the size, shape, color, and graphics associated therewith.