A low latency messaging chat service may provide for receiving from a chat client a connection request via a network; authenticating the chat client by a registration process; allocating to the chat client at least a first topic corresponding to a first message queue and a second topic corresponding to a second message queue, the first topic assigned a first format and the second topic assigned a second format; enabling the chat client to post messages in the first topic; and enabling the chat client to receive messages in the second topic.