A fixing device includes a nip formation pad disposed opposite an inner circumferential surface of an endless belt and a pressing rotary body pressed against the nip formation pad via the endless belt to form a fixing nip between the endless belt and the pressing rotary body, through which a recording medium is conveyed. The pressing rotary body has a diameter increasing from a center to each lateral end in an axial direction thereof. The nip formation pad includes a projection disposed downstream from a rotation axis of the pressing rotary body in a recording medium conveyance direction. The projection projects toward the pressing rotary body in an amount increasing from each lateral end to a center in a longitudinal direction of the nip formation pad parallel to the axial direction of the pressing rotary body.