A concierge system that coordinates incoming message requests between a wireless device and a merchant computer system having various service departments to fulfill a requested action. The concierge server receives incoming message requests for service from the wireless device. A concierge application is resident on the concierge server, and the concierge application is configured to receive an incoming message from the wireless device for a requested service. In response to the incoming message, a reply message is sent back acknowledging receipt of the incoming message to the wireless device. Simultaneously, the merchant computer system is notified of the incoming message request.