The present invention is directed a golf ball comprising a core and a cover and an optional intermediate layer disposed between the core and cover, wherein at least one of the core and the intermediate layer comprises any Pantone Matching System color including blue, green, yellow, pink, or orange having an L* value of about 80 or less; and wherein the cover comprises a translucent thermoset polyurethane material and an amount of pigment or dye such that the cover has any Pantone Matching System color including blue, green, yellow, pink, or orange that has an L* value of about 80 or less. The thermoset polyurethane material may be formed from an aliphatic isocyanate-based composition.