A sheet conveyor included in an image forming apparatus includes a conveying roller rotatable in normal and reverse directions to convey a sheet in opposite sheet conveyance directions, a switching guide rotatable about a support shaft to guide the sheet to a path, a first switchback mechanism performing a first operation of changing a direction of rotation of the conveying roller, a first actuator actuating the first switchback mechanism, a second switchback mechanism performing a second operation of changing a position of the switching guide, a second actuator actuating the second switchback mechanism. The switchback mechanisms and the actuators are configured to be replaceable with a switchback linking mechanism, by employing a linking member, configured to link the first and second operations to be actuated by one actuator of the first and second actuators without changing an arrangement of the one actuator of the first and second actuators.