Intelligent lighting is provided to motorists traveling down a stretch of road by sequentially turning on adjacent lighting devices in a lighting segment only when required, such as when vehicles are approaching the lighting devices, and turning off the lighting devices or decreasing a light intensity output of the lighting devices to a predefined minimum lighting intensity output level when no vehicles are present. In addition, which bulb to use in a multi-bulb lighting device is determined, as well as the optimal lighting intensity level of the selected bulb. Further, it is determined which lighting devices in a lighting segment may be turned off or dimmed while maintaining a predefined minimum safe light/brightness level along a pathway associated with the lighting segment.