According to a present invention embodiment, a system utilizes a voice tag to automatically tag one or more entities within a social media environment, and comprises a computer system including at least one processor. The system analyzes the voice tag to identify one or more entities, where the voice tag includes voice signals providing information pertaining to one or more entities. One or more characteristics of each identified entity are determined based on the information within the voice tag. One or more entities appropriate for tagging within the social media environment are determined based on the characteristics and user settings within the social media environment of the identified entities, and automatically tagged. Embodiments of the present invention further include a method and computer program product for utilizing a voice tag to automatically tag one or more entities within a social media environment in substantially the same manner described above.