Systems and methods for optimizing viral marketing efforts are disclosed in which a trial a viral marketing trial program is presented to a user. The viral marketing trial program includes a user incentive as well as a plurality of user tasks that needs to be completed to receive the user incentive. One or more user reactions to the plurality of user tasks are monitored; user feedback in accordance with the one or more user reactions is collected, the user feedback is analyzed using one or more metrics and the viral marketing trial program is adjusted in accordance with the analyzed user feedback.