A system for allowing a user to participate in an electronic auction and an electronic sweepstakes game includes a processor configured to (1) receive a request to purchase a first quantity of bids, (2) enable purchase the first quantity of bids, (3) allocate the first quantity of purchased bids and a first quantity of electronic sweepstakes entries to an account of the purchase, (4) enable the purchaser to use one of the first quantity of bids to bid on a first item, (5) receive a request to reveal one of the first quantity of sweepstakes entries, (6) enable the user to reveal the one sweepstakes entry, and (7) enable the display of a result selected from a group consisting of the auction of the item and the reveal of the at least one sweepstakes entry.