A feeding apparatus feeds a metal strip with cutaway portions in a conveying direction and includes: a reference plate on which the metal strip is placed and in which a slit is formed; moving bodies that are provided below the reference plate and are moved by driving means parallel to the reference plate in the conveying direction; feed pins that advance into the cutaway portions, are provided on the moving bodies so as to move up and down with respect to the reference plate, and pull the metal strip in the conveying direction when the moving bodies move; and at least one guide portion that contacts a side surface on an opposite side of the metal strip to the cutaway portions and guides conveyance of the metal strip.