Semantically ranking content in a website (110) with a computerized ranking device (105) includes: parsing content from the website (110) into multiple autonomous content blocks (415-1 to 415-17) with the computerized ranking device (105) and assigning an importance ranking with said computerized ranking device (105) to each of the content blocks (415-1 to 415-17) based on a degree to which a substance of the content block (415-1 to 415-17) is relevant to one of a plurality of predefined categories.