A method and an apparatus for broadcasting data using a frame structure having a plurality of sections in a system performing inter-device direct communication are provided. In the method, whether there is data to broadcast is determined. Broadcast indicate information is exchanged with neighbor devices via a retrieve section for retrieving information about neighbor devices, the broadcast indicate information representing an indication of whether data is broadcast. A data transmission section is divided into a broadcast section and a unicast section. A broadcast signal is received during the broadcast section.