发明申请
US20130006755A1 Methods, Systems and Computer Program Products for Tailoring Advertisements to a User Based on Actions Taken Using a Portable Electronic Device
失效
方法，系统和计算机程序产品，用于根据使用便携式电子设备的动作裁剪用户的广告
- 专利标题： Methods, Systems and Computer Program Products for Tailoring Advertisements to a User Based on Actions Taken Using a Portable Electronic Device
- 专利标题（中）： 方法，系统和计算机程序产品，用于根据使用便携式电子设备的动作裁剪用户的广告
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申请号： US13601039申请日： 2012-08-31
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公开(公告)号： US20130006755A1公开(公告)日： 2013-01-03
- 发明人: John Ruckart , Robert Starr
- 申请人： John Ruckart , Robert Starr
- 申请人地址： US GA Atlanta
- 专利权人： AT&T Intellectual Property I, LP
- 当前专利权人： AT&T Intellectual Property I, LP
- 当前专利权人地址： US GA Atlanta
- 主分类号： G06Q30/02
- IPC分类号： G06Q30/02
摘要：
A method of advertising tailored based on usage patterns of a portable electronic device includes determining if a portable electronic device has entered an area associated with a local area network (LAN). A link is established between the portable electronic device and the LAN if it is determined that the portable electronic device has entered the area associated with the LAN. User services are established between the portable electronic device and a remote server using the established link based on a user profile associated with the portable electronic device. Devices associated with the remote server communicatively coupled to the LAN are controlled using the portable electronic device. Actions and/or behaviors of a user are tracked based on use of the portable electronic device. Advertisements are displayed and/or played on at least one of the controlled devices based on the tracked user actions and/or behaviors.
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