A magnetic media for heat assisted magnetic data recording. The magnetic media includes a thermal insulation layer structure formed near the substrate of the media provide more efficient heating of the write layer by allowing less heat dissipation to the substrate. The thermal insulation layer structure can be one or more layers of an oxide such as SiO2 and one or more layers of a material such as NiTa. Increasing the number of oxide layers and NiTa layers increases the thermal insulation of the thermal insulation layer structure thereby further increasing the efficiency of the heat assisted writing.