A fixing device includes a first irradiation unit that irradiates a laser beam in a first irradiation region toward a recording medium in which unfixed image is formed; a second irradiation unit that irradiates a laser beam toward a second irradiation region; an image information acquiring unit that acquires image information of the first irradiation region; a coating information acquiring unit that divides the first irradiation region into one or a plurality of divided regions, and that acquires coating information that relates to the coating level on the basis of the image information; a transmission information acquiring unit that acquires transmission information that relates to the laser beam which is irradiated to the first irradiation region and passes through the recording material on the basis of the coating information; an irradiation control unit that controls the irradiation energy of the second irradiation unit based on the transmission information.