Computer-implemented methods for proving awards and advertisement content within a gaming environment are described. In one example embodiment, a method comprises receiving predetermined advertisement content selection criteria for selecting the advertisement content, selecting the advertisement content from an advertisement database based on the predetermined advertisement content selection criteria, and selectively providing the advertisement content for a surface of a virtual object within the game. In another example embodiment, a method comprises receiving a request to provide the award to a player playing a game, receiving predetermined award selection criteria for selecting the award, selecting the award from an award database based on the predetermined award selection criteria, and selectively providing the award to the player. The predetermined selection criteria include personal preferences, social network data, third party data, geographical locations, and demographical data.