In a vehicle shift control apparatus, a T/M_ECU has data of cancellation conditions stored therein in advance, which vary depending on modes of driving force characteristics and, in a temporary manual shift mode, selects a cancellation condition for the temporary manual shift mode which corresponds to a current mode and makes a determination as to whether the cancellation condition is satisfied. If it is determined that the cancellation condition for the temporary manual shift mode is satisfied, the T/M_ECU returns the temporary manual shift mode to the automatic shift mode.