A process for mineral oil production, in which an aqueous formulation comprising at least one water-soluble, hydrophobically associating copolymer is injected through at least one injection borehole into a mineral oil deposit, and crude oil is withdrawn from the deposit having a deposit temperature of 35° C. to 120° C., preferably 40° C. to 90° C., through at least one production borehole, wherein the water-soluble, hydrophobically associating copolymer comprises at least acrylamide or derivatives thereof, a monoethylenically unsaturated monomer having anionic groups and a monoethylenically unsaturated monomer which can bring about the association of the copolymer.