An album creating apparatus is provided to insert a title appropriate for the timing at which the image stored in the album is captured. The album creating apparatus includes: an image acquiring section for acquiring a plurality of images in association with image capturing times; a reference time acquiring section for acquiring a reference time indicative of the time and date of a main event in an album; an image capturing timing specifying section for specifying an image capturing timing indicative of a period for the reference time acquired by the reference time acquiring section; a title determining section for determining a title to be inserted into the album; and an album creating section for creating the album by laying out the title determined.