A device (1) for use in applying self adhesive labels, where the device (1) is formed by a plate (2) extending in a plane which is greater than the extension of the plate out of the plane, and having at least one side face (3) connecting a top side (4) and a bottom side (5), where at least one functional edge (6) is formed at least across part of the side face (3), where the device is handheld in use, wherein the device is provided with a parking position with a support face (7) of at least part of the top side (4) and/or the bottom side (5), and wherein the devices includes at least one permanent magnet (8).