An apparatus for baiting a fishhook which comprises a rectangular sponge block having a plurality of equally spaced apart vertical and horizontal partial cut lines therethrough forming a plurality of sponge cubes throughout the rectangular sponge block. One sponge cube can be removed from the rectangular sponge block, placed onto a barb of the fishhook attached to a fish line and immersed into a liquified fish attracting substance ready to be used to catch a fish.