An article feed insert for an article feed system for automatic conveyance of articles located along the article feed insert in one conveyance direction B to a visual edge of a shelf equipped with the article feed system with the following features: a set of conveying rollers which are supported on the roller carrier transversely to the conveyance direction B, two profile rails which can be attached independently of one another to the opposite sides of the roller carrier for fixing of the conveying rollers on the roller carrier, a first fixing element which can be attached to one visible edges of the roller carrier for fixing the profile rails, and a second fixing element which can be attached opposite the first fixing element to the roller carrier for fixing the profile rails.