A process of manufacturing a reconstituted tobacco material is provided which includes: preparing a heated mixture of water and sugar; providing a liquid flavorant such as menthol; mixing tobacco particles, water and a gum binder with the mixture of water and sugar and with the flavorant to form a reconstituted tobacco mixture; and forming the reconstituted tobacco mixture, such as by casting or extruding the reconstituted tobacco mixture, into a reconstituted tobacco material. Exemplary menthol reconstituted tobacco products provided herein enable high levels of menthol to be retained in a tobacco product.