A fluid ejecting device includes a transporting member for transporting a medium in a transporting direction, a fluid ejecting head for ejecting fluid containing a color material onto the medium, an irradiating unit provided on the downstream side of the fluid ejecting head in the transporting direction to cure the fluid by irradiating the fluid on the medium with ultraviolet rays, and a charge applying member for applying charges to the color material of the fluid on the medium before irradiation of the fluid with the ultraviolet rays.