A method for generating a visible signal for a data transmission frame in a visible-light communication system includes: receiving specific data constituted by a plurality of frames from a sender; checking and converting a received signal strength indication (RSSI) signal measured from the sender; whenever each frame of the specific data is consecutively received, checking the converted RSSI, determining a level of a visible signal for distinctively displaying a state of a corresponding communication channel, and transmitting the level of the visible signal to the sender; and when reception of the specific data has finished, transmitting a corresponding response message to the sender, according to whether the specific data has been successfully received.